A volunteer time off program gives your employees a set number of paid hours each year to volunteer, separate from their regular PTO. To set one up, you need six decisions (purpose, hours, eligibility, qualifying activities, request flow, and tracking) and one good first activity. This guide walks through all seven, in the order a People team would actually make them.
We’re an ICIMS consulting firm, so why are we writing about volunteering? Because our readers run People and Talent teams, and because we support the Koenig Childhood Cancer Foundation. Their Crazy Socks gift bag program is, in our experience, one of the easiest first volunteer events a company can host. It shows up near the end of this guide as the worked example. You can read more about why we care on our Social Impact page.
What is a volunteer time off program?
Volunteer time off (VTO) is paid leave an employee can use only for volunteering. It sits in its own bucket, next to vacation and sick time, so nobody has to choose between a beach day and a food bank shift.
One naming trap to clear up before you write a single policy line: “VTO” also stands for voluntary time off, which is unpaid leave an employer offers when business is slow. Same three letters, opposite meaning. Your policy should spell out “volunteer time off” in full the first time, every time.
Quick recap: VTO is paid, it’s ring-fenced for volunteering, and it needs a clear name. Now, why are so many teams adding it?
Why are People teams adding VTO now?
Because it’s becoming table stakes. In SHRM’s 2025 Employee Benefits Survey, 28% of U.S. employers offered paid time off for volunteering, and 49% offered community volunteer programs of some kind. A few years ago VTO was a perk you bragged about. Now candidates ask about it in the first interview.
It’s also one of the few benefits that costs almost nothing to launch. You’re not adding a vendor, a premium, or a new system. You’re adding a time-off type and a paragraph to the handbook. The hard part is the design, because a badly designed VTO program is the one benefit nobody uses.
✕ 40 hours offered, almost none used
✕ Three-step approval chain for a half day
✕ Nobody knows which activities count
✕ Hours logged in a spreadsheet nobody opens
✕ Announced once, never mentioned again
✓ 16 to 24 hours, most of the team uses some
✓ Log it, manager gets notified, done
✓ Any registered nonprofit qualifies
✓ Dedicated VTO code in the HRIS, reportable
✓ One shared first event, then quarterly nudges
Every line in the “After” column is a decision you can make this week. Let’s make them.
How do you set up a volunteer time off program? The seven steps
What should a volunteer time off policy include?
Here’s the one-page skeleton we’d hand a People team that wants to ship this month. Fill in the brackets, run it past legal, publish.
Notice how short the defaults are. A VTO policy that fits on one page gets read. One that runs four pages gets skimmed and then ignored.
Need a first event that runs itself?
The Koenig Childhood Cancer Foundation brings the Crazy Socks gift bag event to your office: supplies, setup, and the story behind it. Your team writes notes of hope and assembles bags for hospitalized kids.
Learn About Hosting a Crazy Socks Event →What makes a good first volunteer time off event?
Picture this. It’s launch week. You’ve published the policy, the HRIS code is live, and now 300 people are looking at 16 fresh hours with no idea what to do with them. Most will do nothing, not because they don’t care but because finding a nonprofit, vetting it, and coordinating a day off is real work.
A good first event removes that work entirely. In our experience it has four traits:
On site or in a room you already have. No buses, no waivers, no 6 a.m. start.
Short enough that a recruiter mid-req or a manager mid-quarter can still say yes.
No special skills, no physical demands, accessible to every role and ability.
Someone connected to the cause tells the story. That’s what people remember a year later.
The Crazy Socks gift bag program from the Koenig Childhood Cancer Foundation checks all four, which is why it’s our go-to recommendation for a VTO launch.
Some background. KCCF is a 501(c)(3) public charity founded in 2020 by Elana Koenig, a childhood cancer survivor who started it at age 11 with $900 from her piggy bank. It provides financial and emotional support to families of children battling cancer through Family Aid (help with medical bills, transportation, lodging, and food during treatment), KCCF Camp, and the Crazy Socks gift bag program.
Crazy Socks is KCCF’s signature project. While in treatment at age 7, Elana noticed how the plain hospital socks mirrored the monotony and fear of hospital days, and she wanted to change that for other kids. According to thekccf.org, more than 105,000 gift bags containing over 315,000 items have been delivered to hospitalized children so far.
For a company, the event runs in three steps: KCCF coordinates and delivers the supplies and handles setup, Elana shares the “why,” and your team writes notes of hope and assembles the bags. Companies that have hosted one include Meta, Bank of America, UBS, Aflac Global Investments, Forvis Mazars, and Sumitomo Mitsui Bank. Details are at thekccf.org/crazy-socks.
How do you keep a volunteer time off program alive after launch?
Most VTO programs don’t fail at launch. They fade by month four. Here’s the maintenance routine that keeps ours, and our clients’, in use.
Put it in onboarding. New hires should hear about VTO on day one, with the balance visible in their HRIS profile. It signals that this is part of how the company works, not a seasonal campaign.
Nudge quarterly. One short message per quarter: current balance, one or two upcoming opportunities, one employee story. That’s it. Resist the monthly newsletter.
Let leaders go first, visibly. When a VP posts photos from their own volunteer day, the rest of the org reads it as permission. When leaders never use their hours, employees read the policy as decorative.
Report the number. Because you set up a dedicated time-off code in step six, you can pull hours used by team, location, and quarter. Share it with leadership alongside your other People metrics. A benefit that shows up in a dashboard gets defended at budget time.
Repeat the anchor event. Make the launch event an annual fixture. A Crazy Socks assembly every fall, for instance, gives the whole company a shared date and makes the program feel like a tradition rather than a policy.
Mini-recap: onboarding, quarterly nudges, leaders first, a reportable number, and one annual anchor. Five habits, none of them expensive.
What could you do tomorrow?
Draft the two-sentence purpose statement and the eight-row policy table above. Ask your HRIS admin how long it takes to add a new time-off type (usually not long). Then pick a launch date and a first event. If a turnkey, two-hour, on-site activity with a real story behind it sounds like the right opener, take a look at what hosting a Crazy Socks event involves.
Give your VTO program a first day worth remembering.
See how companies host a Crazy Socks gift bag event with the Koenig Childhood Cancer Foundation, and what your team would be part of.
Explore Hosting a Crazy Socks Event →