No child should fight cancer alone.

FlowFam gives its time and reach to the Koenig Childhood Cancer Foundation, a charity started by an 11-year-old cancer survivor with $900 from her piggy bank. Here is why, and how your company can help in a single afternoon.

Paul Day with KCCF founder Elana Koenig, her family, and Kelly Clarkson on the set of The Kelly Clarkson Show
On set at The Kelly Clarkson Show with Elana, the Koenig family, and Kelly, the day Elana was featured as one of the show’s “Rad Humans.”

I build hiring systems for a living. It is good work, and I am proud of it. But the work I am proudest of does not show up on an invoice.

Every week I give part of my time to the Koenig Childhood Cancer Foundation. I help them reach the companies that can host a Crazy Socks event, find the corporate partners who keep Family Aid funded, and build the systems that let a very small team support thousands of families. Every email I send ends with a link to give $10, because I have watched what $10 does when a family is choosing between rent and a hospital parking garage.

Elana started this when she was eleven, three years after finishing her own chemo. She is the reason I do it. If you are a client, a partner, or just someone who landed on this page, I would love for you to be part of it too.

PD
Paul DayFounder, FlowFam
Paul Day backstage at The Kelly Clarkson Show The Kelly Clarkson Show studio entrance
Backstage at The Kelly Clarkson Show for Elana’s appearance. Not a bad day at the office.
Elana’s story

From a hospital bed to one of the youngest nonprofit founders in the world

Elana Koenig was diagnosed with Ewing’s sarcoma, a rare and aggressive childhood cancer, at age seven. What she saw in the hospital, and what her parents went through to be there, became the foundation.

Elana Koenig during treatment
Age 7

Fifteen months of treatment

Nine cycles of chemotherapy and fifteen surgeries. Long hospital stays, dull hospital socks, and parents who put their own lives on hold to be at her bedside.

Elana Koenig after finishing treatment
Age 11, 2020

$900 from a piggy bank

On her last day of chemo, Elana looked around at the children still fighting. She founded KCCF with her own savings so that no family would go through it alone.

Elana Koenig today
Today

Seventeen and Cornell-bound

Keynote speaker, featured on The Kelly Clarkson Show and in People Magazine, and still hand-delivering gift bags to hospitals with her parents, Rena and Scott, beside her.

“No child should fight cancer alone.”Elana Koenig, Founder, KCCF
Impact so far

What a family-run charity has done in six years

4,200+families supported with emergency financial aid
105,000+care packages delivered to hospitalized children
315,000+items packed into Crazy Socks gift bags
4,500+hospital visits and celebrations
80+children sent to KCCF summer camp
Charity Navigator 4-Star, 2025 Candid Platinum Transparency, 2025 GreatNonprofits Top-Rated, 2025
Three programs

Where the money and the time go

Family Aid

Emergency help with the bills that pile up around a diagnosis: rent, groceries, transportation to treatment, lodging near the hospital. Direct, fast, and no strings.

Apply or learn more

Crazy Socks Gift Bags

Care packages with bright socks, comfort items, and handwritten notes of hope, delivered to children in hospitals across the United States and beyond.

How companies take part

KCCF Camp

An international summer camp where children diagnosed with cancer get to be kids again, with other kids who understand exactly what they have been through.

About the camp
Join the $10 mission

Ten dollars is a hospital parking fee. Or a hot meal. Or a bag of crazy socks.

Every email I send ends with this link. It goes straight to KCCF’s Family Aid fund, and it takes about a minute. If FlowFam has ever done anything useful for you, this is the thank-you I would ask for.

Give $10 now

Visit thekccf.org  ·  Volunteer  ·  Apply for Family Aid

$10changes a day
For companies

Host Crazy Socks at your office

When Elana was in treatment, the dull hospital socks came to stand for everything about those days. When she got home, she threw them out. Crazy Socks is her answer: a gift bag with bright socks and a handwritten note, made by people who care, delivered to a child who needs to know someone does.

For a company, it is the best team-building event you will run this year. KCCF brings everything to your office. Elana tells your team why it matters. Your people write the notes and build the bags. Two hours, no logistics on your side, and a very real outcome.

1

KCCF coordinates

Supplies delivered to your office, setup handled.

2

Elana inspires

The founder tells your team the story in person.

3

Your team builds

Notes of hope written, bags packed, ready for delivery.

Book a Crazy Socks event

Companies that have hosted: Meta, Bank of America, UBS, Aflac Global Investments, Sumitomo Mitsui Banking Corporation, Forvis Mazars, Madison Square Garden. Events are held in person in the New York metro area.

A child in the hospital holding a Crazy Socks gift bag